Bring Your Napkin to the Table:
Product Idea to Market
A Complete Guide to Product Development
Our
current economic adventure calls for innovative ideas that enhance the lives of
others, but these ideas need development to be realized into great products.
Ensuring a good return on your investment requires an understanding of the
necessary steps to producing a successful product.
ID-ONE
has recently published a white paper on the complete product
development life cycle from idea to market, offering inside knowledge on
the necessary steps, including some that are often overlooked, for
product success. To view the complete article, click here.
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Great Idea? Consider the 3 Ables
Let's face it, not all ideas are good ones and they can't
all be the very best. Will your idea be the next “must have?”
With a little forethought anything is possible! Top money making
ideas usually have three things in common. Check your product idea
against the following "able" factors:
Profit-able
Is there money to be made? Taking into account
manufacturing costs and the demand in the market place, is the price of the
product enough to cover costs and profit? Treat profit as a fixed cost.
Protect-able
Is your idea unique and is it something that you can call your own? Securing a
claim to your IP (intellectual property) adds more value to your product.
Patents, Trademarks, Copyrights, and Trade Secrets protect the function of your
product as well as the form and associated artwork.
Scale-able
Scalability is your product's potential to economically grow
your business model when given additional resources. To scale vertically,
a product expands the business by growing into additional markets and adding
channels of distribution. Scaling horizontally involves the growth of the
business model and profits through the development of additional products and
services based on the original product.
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| ID-ONE's "Wink"
to Product Design |
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The Slinky was "discovered" in
1943 by a naval engineer, Richard James, when a spring fell to the
ground while developing a meter to monitor the horsepower on
battleships. After two years of perfecting the design, the Slinky was born and has now
sold over a quarter billion worldwide.
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Join
Us:
The
Most Absorbent Ideas
Costing
as little as .018 cents each, napkins are the ideal place to express the next
million dollar idea. But why are they so effective? First of all, there's
always one around! Most importantly, limited space requires concise and simple
visual solutions that communicate more complex concepts. This is often very
effective when demonstrating the feasibility of a business or product when
meeting with a friend or pitching to a potential investor.
Spontaneity also plays a role in the napkin's history for spawning great ideas.
When sitting down to a relaxed environment with dinner and drinks, inspiring
conversations can lead to innovations. Thinking outside of the box often finds
itself within the borders of a simple napkin. |
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Need
an Extra Hand?
Combining Industrial Design and Engineering with
a great product idea can exponentially increase the product's appeal. Fresh and
unexpected forms upgrade the consumer's perception of the product's value.
Industrial Design
Powered
by ID-ONE
Often a little guidance and encouragement can go
a long way when starting a new venture. Expert advice is invaluable and can be
hard to find, but the experienced consultants at ID-ONE offer that extra little
push to get your business up and running.
Business Development Consulting
Powered
by ID-ONE
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Quotes to design by
“The
absence of design is a hazardous kind of design. Not to design is to suffer the
costly consequences of design by default.”
- From the ten principles of Design
Necessity of the 1st Federal Design Assembly, 1973
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