Thriving
in Today's Economy
ID-ONE
Insights | February 4, 2009
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| Is
playing
it safe killing your business? |
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Companies
that stick their heads in the sand, and don’t continue to
develop
and market
their products during this recession will most likely find their
customer base
eroded and the competition immeasurably ahead.
Forward-thinking
companies
and entrepreneurs are looking at this recession as an opportunity to
leap ahead
in the marketplace.
|
| Why
Buy the Cow? Outsourcing |
| Outsourcing
projects can reduce expenses significantly and expand product abilities
and technology by tapping into a large knowledge base, experience,
skills and
resources – without the
overhead cost of an in-house design team. More. |
Tips for Thriving
in a Depression
Fake
It Until You Make It
Create a virtual office and address, even a receptionist who can
forward calls to your mobile
Schmooze the Shakers
Network to develop and nurture important business relationships
in preparation for economic growth
What's Brewing?
Announce
and implement new ideas
and technologies, update materials and launch new marketing
campaigns
The Grass is Always
Greener
Take advantage of government subsidies and discover ways to make
your business and products go "green"
|
A
patent is basically a promise by the government to protect certain
types of inventions or discoveries and to provide the owner of the
patent with the exclusive right to make, use,
or sell the patented item. Patent protection
encourages people to be creative and inventive.
Patent
Research,
Drawings & Spec Writing
Powered
by ID-ONE
New
product development (NPD) is the term used to describe the complete
strategy of bringing a new product to market. The NPD process includes
idea generation, product design, detail
engineering; as well as competitive market and patent
research.
Product
Development
Life Cycle Consulting
Powered
by ID-ONE
| ID-ONE's
"Wink"
to Product Design |
 |
The Big Mouth Billy the
Bass
was launched in 2000 by Joe Pellettieri, a University of Indiana
MBA. It took 18 months to develop and
relying only on word-of-mouth advertising, the plastic fish is
estimated to have generated more than $50 million in sales. Now
that's something to sing about. |
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Join
Us On:
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Beat
Recession Depression
A
more optimistic approach for businesses to handle recession is to
continue to develop and market their
products
and take this opportunity to entice discerning customers to spend their
hard-earned dollars on new, innovative products with greater perceived
value. By wisely taking advantage of under-utilized consulting and
development talents to research and pioneer ground-breaking products,
they can focus on a healthy bottom line and ensure that they
will
not be left behind their competitors when the market rebounds. Full
Article. |
Rise
of a New
Design
Era
History
has demonstrated that when economic pressures lift, our society
flourishes with new expectations. When the Great Depression and World
War II ended, the Atomic Age began, symbolizing a bright
future
and a
trend towards bright, sleek products. There was a boom in
manufacturing that utilized newer techniques and modern
materials
such as
bent wood and plastics, both derived from military
applications.
The smooth and sleek styling of appliances, vehicles, and other goods
subconsciously referenced missile cruisers and nuclear atoms; however,
their conveniences reflected an increasing leisurely lifestyle.
Birth of the Cool
 |
The
Blanton Museum of Art, in Austin Texas, is presenting Birth
of the Cool: Art, Design, and Culture at Mid century,
on view February 22 through May 17. |
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Entire Contents
Copyright © 2009
All Rights
Reserved.
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